Tobias Ottomar
Pieces

PiecesAn AR city walk that turns Stockholm into Raoul Wallenberg's museum.

Raoul Wallenberg saved tens of thousands of people in Budapest during the Second World War. Sweden, oddly, never built a place to carry his story to the next generation. Raoul Wallenberg Academy asked us to make one.

So we turned Stockholm's streets into Raoul's museum: an AR app and city walk that follows his life in the places it happened. Not to memorialise, but to make a younger generation feel that civil courage is something you can still act on.

The idea of pieces runs through everything. Everyone Raoul saved became part of a family, a community, a future. Everyone carries a piece that can help someone who needs it. I led the concept and identity, building both around that idea, keeping the dignity of what he did without letting it turn into something only historical.

The experience mixes restored, colourised footage with original animation and AR that responds to where you're standing. His great-niece, Cecilia Åhlberg, guides you, over a specially composed score. Each chapter ends with a moment to reflect, so the story lands as something to act on rather than only to know.

Pieces reached school classes across Sweden, meeting a new generation in the city Raoul lived in, rather than in a history book.

Title
Creative Director
My role
Concept, identity, illustration, UX/UI
Agency
Sunny at Sea
The Pieces app on a phone, Raoul Wallenberg's portrait behind the title
Four app screens: chapter list, illustrated portrait, AR street view and map
Two Pieces posters beside an escalator in a metro station
Illustration of Wallenberg signing protective passports as papers fly
Icon set and a row of illustrated figures walking
Outdoor sign for the city walk with a QR code, and a visitor reading it
Award marks: Guldägget gold, ADC merit and European Design silver