Creative Director / Design Director, based in Stockholm. Twenty years building brands, digital products and environments, for clients including Google, Aimo and TUI. Most of it running my own agencies.
I'm drawn to the things that are hard to explain. A boat that flies. Roads that charge trucks while they drive. A photography exhibition with no photographs, unlocked by an app. Someone has to make that make sense, and guide the people who build it. That's what I do.
